Business Analytics

Whether traditional, streaming, on-demand, OTT or OTA, video quality and performance directly impact a viewer’s experience. That experience has a direct impact on the organizations’ business outcomes. But in broadcast, because there are many processes involved in getting the video content to the user, it is vital to identify the root cause and take proactive action to resolve it.

Broadcast operations involve multiple processes including content creation, prep, edit, segmentation, and transmission. Errors can occur in any one of the processes resulting in unfavorable user experience.

With the current state of shared resources for multi-platform distribution, a single error can be easily multiplied if it is not quickly identified and corrected.

Data with a mouse click

ITracker provides an easy to use web-based interface that allows the organization to centralize operational data acquisition from all sites and locations. Each site can independently capture data relevant to their operations but in a centralize database allowing for a total view when analyzing results.

ITracker incorporates information from users along with information from their party vendors to generate a single source of truth.

Centralization enables process improvement

ITracker allows for the “connecting the dots” root cause analysis that is missing in most organization’s business intelligence initiatives. Incorporating ITracker’s data capture and analytics, provides the ability to identify actionable results.

For example, analytics for ratings results might provide a peripheral knowledge that ratings are down for a specific channel in the west coast on Tuesdays.

While an ITracker augmented analysis will show that the root cause is coming for low audio signals and low sound quality from a specific device.

A True Enterprise Solution

ITracker makes the integration of the data easy. ITracker can load data from external sources to push information to specific data warehouse – automatically transforming the data in the needed form.

Contact us to learn how you can get a total view using ITracker.

ITracker includes:

• Digitalization of SOP for processes and workflows
• Targeted reporting of all discrepancy including on-air discrepancies and informational data
• Integrated Ticketing including time-based ticket escalation
• Integrated shift reporting and summary including the ability to customize summary for different business units
• Service management support for assets and equipment with searchable knowledge base
• Support for monitoring and change requests including an integrated approval process

Centralize, Standardize, and Capture

ITracker helps broadcasters track the on-air integrity of multiple network programming feeds and easily capture adverse effects along with information notes.

ITracker allows the organization to configure the system and capture forms to fit the operations needs including digitizing their operating procedures.

Data capture is provided using concise drop-down options that minimize operator errors.

Roles Based Security and Access

Though centralized, ITracker still allows the organization to easily restrict access to the data based on the affiliate and the user’s role.

User can restrict to specific sites and even specific drop-down options based on their site’s operational procedures.

Flexible Reporting and Analytics

ITracker makes for easy reporting with automatic reports that can be targeted specifically for the affiliate.

Reports can be in a variety of formats including PDF, HTML, CSV, Word, Excel and XML.

ITracker’s dashboards and analytics provide easy to use interface to gather knowledge from operations activities.

The trending and analysis provide the means for process monitoring and implementation of improvements.

Contact us today for a free demo to see how ITracker can help streamline your operations.